News from the Yard.

The Latest News from the Digital World

October 2012

The end of September was an eventful time in the digital world, with the release of the not-so-successful iOS6 for Apple (who hasn’t got lost while using the new maps feature), the now infamous #waitrosereasons PR campaign and the unveiling of the newly designed MySpace –we’re still not convinced.

So what will October bring...

Facebook gifts: Attempt No. 2

Facebook are trialling a new approach to giving gifts, and this time not virtually. They are testing a service whereby users can send friends real gifts including Starbucks gift cards, cupcakes and teddy bears.

Recipients will be able to ‘unwrap’ a preview of the gift and enter the address they would like the physical version to be sent to. The trial will only be available to a small percentage of the US population until the success of the service has been determined.

Would you watch Waitrose TV?

This autumn, Waitrose are expected to launch a new website created purely for food-related video content. This will include sections dedicated to food, drink, ethical sourcing and interviews with cooking experts such as Delia Smith and Heston Blumenthal. 

The channel will include a ‘buy ingredients’ button, offering viewers the option to click through to purchase recipe ingredients or other featured products.